A Successful Form Of Operations Management Essay - 1584 Words

In any business, the achievable goal is to have a successful form of operations management. The function of this goal is to plan, coordinate, and control resources that are needed to produce a company’s products and services. This area is a critical function within every organization and plays a vital role in the success of any company. Over the course of the years and through changing economies, operations management and its decisions have been altered to reflect updated standards, conditions, and technology. These areas and activities that have been developed are often unseen and overlooked. The evolution of operations management and its purposes were derived from several gurus whose innovation expanded from assembly lines to quality management and strategic perspectives. Operations management has grown to include an emphasis on better quality goods and services, technology, and automation: far exceeding the initial expectation of just minimized costs. Prior to the historica l development of OM, agriculture was the predominant industry in every century, and manufacturing usually came by way of skilled artisans. Because of the skilled custom making of goods and services, no two products were alike. Over the years this finally changed with the introduction of scientific management; a systematic approach to increasing worker productivity introduced by Frederick W. Taylor. Taylor’s philosophy was simple, scientific laws governed how much a worker could produce per day. ThisShow MoreRelatedQuestions : Crisis Leadership And Risk Management Report1745 Words   |  7 PagesAssignment 2: LASA 1—Crisis Leadership or Risk Management Report Name Tutor Institution Course Date Assignment 2: LASA 1—Crisis Leadership or Risk Management Report System upgrade is a process that organizations have to go through every once in a while. System upgrade is a situation where an organization usually improves the types of systems, such as computer software, that is uses for it normal operations. In the current world, different forms of technologies are coming up every day (BeynonRead MoreWhat Merger Is The Merger For The Company Of The Southwest Airlines Acquiring The Airtran Airways Essay1390 Words   |  6 PagesIntroduction A merger is a form of business that is made up of two or more businesses operating in the same industry coming together to better their services. One of the recent mergers that have happened is that of the Southwest Airlines acquiring the AirTran Airways for several reasons. On making this important acquisition, it is very clear that the operations of the services offered by the airline will expand to different parts of the world with some changes being needed in the parent airlinesRead MoreThe Management System Of An Organization1163 Words   |  5 Pagesmetrics (Institute for Operation Excellence, 2012). Operation excellence focuses on the entire area of an organization. The area of focus can be broken down into 3, behavior, management system, and process. For any change to be sustainable, the people’s behavior has to be such that can support it. People’s behavior and mindset has to change, everybody has to contribute regardless of what level of organization. The ma nagement system piece is also a key because of the impact of management support that isRead MoreBus 599 Assignment 3 : Operation, Technology, and Management Plan1535 Words   |  7 PagesBUS 599 Assignment 3 : Operation, Technology, and Management Plan To Buy this Class Copy paste below link in your Brower http://homeworkregency.com/downloads/bus-599-assignment-3-part-1-operation-technology-and-management-plan/ Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com BUS 599 Assignment 3 : Operation, Technology, and Management Plan Assignment 3 Part 1: Operation, Technology, and Management Plan Due Week 8 and worthRead MoreOperations Management in Tesco1597 Words   |  7 PagesWhy is Operations Management so important in this organisation? In order to define why Operations Management is needed in an organisation knowledge of operations management is required. 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Lung Cancer What Causes It - 1420 Words

Lung cancer is any type of cancer that begins in the lungs, although it is still considered lung cancer after it spreads to other parts of the body. Lung cancer is one of the most common cancers in the U.S. and worldwide. Forty percent of people will be diagnosed with lung cancer within their life span. Lung cancer, as with all cancers, is very complex, so the best way to comprehend it is to break it down into easily analyzed topics. The first topic that must be analyzed is cancer as a whole-what it is, what causes it, and what can be done about it. After this essential knowledge is gained, it is possible to analyze lung cancer from an informed angle, understanding the statistics, research, and various classifications. Lung cancer is†¦show more content†¦It is speculated that cancer was given the name â€Å"crab† by early cultures due to the way the veins in the skin would spread like a crab’s foot when cancer was present. Although cancer was identified as a health problem in ancient times, very little was known about it. The first time that lung cancer was recognized was in the year 1761, and 50 years later different types of lung cancers began to be identified. Although human knowledge of lung cancer had increased, many important things about lung cancer were still not known. In 1954 the American Cancer Society discovered and publicly announced the link between smoking, and lung cancer. It is important to note that a German doctor discovered the link between smoking and lung cancer in 1928. As smoking became more popular, despite the severe health effects, the U.S. Government got involved and began to warn the general public of the effects of smoking. However the number of new cases of lung cancer continued to rise, along with the lung cancer death rate. In the 1980’s the public finally seemed to get the message as the lung cancer rate dropped by stunning 30%. In the period between the years 2000-2010, the number o f new cases and the death rate of lung cancer both dropped significantly. This may be due in part to a better public understanding of the side effects of smoking. Before understanding lung cancer, it is important to understandShow MoreRelatedWhat Causes Lung Cancer?1587 Words   |  7 Pages12/08/2015 What Causes Lung Cancer besides Smoking Many of us believe that cigarettes are main causes of Lung cancer however lung cancer can be caused by exposure to asbestos, high levels of air pollution, high levels of arsenic in drinking water, Radiation therapy to the lungs, Radon gas (radioactive gas) or Family history of lung cancer. 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Marketing Strategies of Nike and Adidas-Free-Samples-Myassignment

Question: Take one Multinational Company and evaluate it ,after evaluateing the chosen company need to comaper it with another same level Company with data like companies cash flows. Answer: Introduction The companies that will be on focus are Nike and Adidas. These are two of the biggest multinationals in sports and apparel industry which also include sports management. They produce sports equipment, accessories and apparel all over the world. Due to the fact that their operations are almost similar, they are great rivals and compete on all fronts. From manufacture, to sales and endorsements of brands to market their products and increase their market brands is very important aspect in both companies. These two companies compete in the world to make in roads in sports gear and clothing. Adidas And Nike are similar in many respects - but in other respects they are miles away(Dunning, 2013). The German sportswear manufacturer, which reported its good results in the first quarter, is left behind its US rival in profitability. Adidas is getting better, but part of a base low. In this paper, we shall make comparison of the two multinational companies in terms of strategies and their financial performance using their respective financial statements (Lorange and Contractor, 2002).Nike is expected to produce a 13.9% operating margin in 2018, compared to the poorer 6.6% for Adidas, according to Thomson Reuters data. Tightening that gap will be the latest challenge from CEO Kasper Roasted, who replaced Herbert Hainer .Adidas has just significantly increased its sales and revenue forecasts for the year as a whole. Imagine that Adidas could catch up with Nike in efficiency. Its operating profit for 2017, if it had to share Nike's margins, would be more than double-from 1,200 to 2,700 million euros(Borowski, 2011). If the current multiple of Adidas reached 20.2 times the operating profit this year, the group's market capitalization would increase from 24,000 million euros to 54,000 million(Garcia, 2015). In other words, it would go from being the equivalent of a quarter of the American sports titan to being half as big. That will not happen in a year, not even two. However, there are few obvious reasons why the world's second largest sportswear manufacturer should be significantly less profitable in the medium term than the number one - even with competition from rivals such as Under Armor and the poor results of its brand. In 2016, Adidas had a target of 11%. The company has an additional potential value of 30,000 million euros(Corbett, 2004). In Australia the brand Nike and Adidas have marked a transcendence unequaled in assessing the impact of both brands on the perception and the behavior of Australian users. In support of this facts, the two brands continues to perform very well, however this paper will seek to compare the performance of the two companies that are world leaders in sportswear and other clothing(Gibson, 2012). The financial statements can describe the evolution of these brands through time as the financial statements for previous years show (Lorange Contractor, 2002). The two companies have standardized a prototype of comfortable and practical garments in our society. It also explains the success and positioning that Nike and Adidas have worldwide. These brands through the offering of quality, innovation and continuous improvement in their products have managed to increase their financial performance as well as asset base. According to the above, we see the importance of growing more and the importance of implementing continuous improvement for the companys products(Kerin, Hartley and Rudelius, 2009). It is also important to highlight the degree of incidence of Nike and Adidas for the world market since these companies use unique strategies in the implementation of new technologies in their garments and sports shoes, as well as innovating and researching designs that appeal to the market and are adequate and practical for them. On the other hand, it can be noted that the improvement of Nike and Adidas in terms of financial performance can be directly related to sports that direct their products to different areas and specialize in each of them, that is in each of the sports disciplines(McLeish, 2011). It is also essential to analyze the great publicity momentum of Nike and Adidas as expressed by various media, since their sponsorship deals in large sporting events over time has allowed Consumers identify with their teams and sports characters who they admire(Peng, Chen and Narain, 2007). For this reason, this company both Nike and Adidas are not only a few brands, but a lifestyle, which makes them a badge of the sports marketing. Thus, both brands have implemented digital marketing through resources and online tools which are the most popular platforms of their products and are accessible to their consumers (Stearns, 2014). The social marketing videos allows both brands and their users share the content based on the emotions that the audiovisual form. As another way of selling and accessing more information about their consumers they use a lot of money in advertising(Rothacher, 2005). Therefore, these sports companies are not only selling directly sneakers or sports elements, but a lifestyle. Great shows are the different commercial launches with performances of recognized sports stars, but in turn these same ones have become in brands for the sport. A study conducted in 2015 showed that for both the Nike brand and for Adidas users feel familiar with the products moderately by 54% (for Adidas) and 46% (for Nike); This means that people have managed to have a good rapprochement or contact with the products of sporting brands, allowing them to have a good knowledge about these(Rothacher, 2005). In second measure, the following variable reflects the knowledge they had the different people surveyed about the brand, giving us a percentage comparison between one brand and the other, thus being the variable of measure "Sufficient" as the main host within the sample(Offner, 2007). The research finds that 66% of people identify with one of the multinational in which Adidas leads in the mind of consumer and with 50% Nike with which they are comfortable with. In a certain way how one brand impacts on the other, in its competitiveness for means of advertising, commercials, campaigns, among others (Stearns, 2014). According to the research and the people surveyed, both Nike and Adidas, reflect an equivalent percentage of the use of garments of the said mark, reflecting in both a 30% in the index of tennis, which means that this type of product is the most sought after and acquired by consumers(Gibson, 2012). This translates to how the two multinationals translate in terms of profits from various segments of the sporting world such as tennis and golf. From this way we can see the attributes customers perceive when buying each of the brands and how they relate their identity with them. This variable determines the percentage range of purchases by consumers in each of the brands, how often they do so and therefore the reasons for purchase. In Adidas 30% is equivalent to half-yearly purchases and in Nike they have 45% of purchases of items, this reflects a very important rise in sales of the two multinationals(Shishoo, 2005). Market positioning Positioning of the Nike and Adidas brands makes the two multinationals have an edge in the market. According to what they perceive from the competitive market of these two multinationals. This shows that Adidas brand is better positioned in the market translating into better profits for the company. In the last year, Nike had a profit of $32 Billion while Adidas had a profit of $21 billion. .A second reason is the diversity of Adidas brand in terms of market penetration, mainly by The price and promotion factors (both in point of sale and in advertising in the media), in other words Nike offers product lines similar to those of Adidas but differ mainly in prices and design(Subramanyam, n.d.). In the results of each of the questions, there is coherence with what has been said, since there are more people familiar with the brand Adidas and have a greater knowledge about it compared to the Nike brand(Sports Industry, 2010). On the other hand, the Nike brand is perceived as a brand Very competitive, just like Adidas. From the sample we can assume that Australians prefer to buy in Nike for their designs and why they perceive the same as a quality brand, just as it happens with Adidas(Subramanyam, n.d.). A data found in the research seems quite strange, because although so many consumers of Nike and Adidas are satisfied with the same, willing to replace them with other brands . Finally, it was found that Australian consumers associate Nike and Adidas with high performance. Most consumers of Nike and Adidas are between the ages of 19 and 43 who fully support the two brands. CASHFLOWS The two companies differ also in terms of cash flows. Nike has a net operating cash flow of $3.64 billion in 2017 up from $3.1 billion in 2016. This shows a significant improvement in the cash flow of the company from 2016 to 2017 which indicates growth(Strauss and Woods, 2007). The companies cash flow shows that the company has been registering an upward trend for the last 5 years. On the other hand, Adidas registered a net operating cash flow in 2016 of $1.34 billion up from $1.02 billion in 2015. This shows that as a multinational, Nike is significantly bigger than its counterpart Adidas as shown by its financial statements(Sutherland, 2012). Asset base In terms of Assets, Nikes assets are much higher than those of Adidas, the balance sheet of Nike in 2017 stood at $23.2 billion up from $21.3 billion in 2016. On the other hand , Adidas has an asset base of $ 8.88 billion in 2016 up from $7.49billion in 2015. This shows that Adidas is still trying to catch up with run away Nike. The superiority of Nike is clearly shown by the value of its assets. Adidas has headquarters in Germany while Nike has its headquarters in United States.The financial statements for Nike and Adidas are elaborated below. Source:https://s1.q4cdn.com/806093406/files/doc_financials/2016/ar/index.html In 2015, the revenue for NIKE, Inc. stood at $ 30.6 billion dollars a rise of more than $3 billion dollars from the previous year 2014. Consequently, the group revenue performance rose to $ 32.37 billion dollars and extra increase by $ 1.8 billion dollars. On the other hand, Adidas has revenue of $ 18.78 billion down from $ 19.32 billion in 2014. It registered a negative revenue report owing to a competitive market with its rival Nike, Inc. In 2016, the revenue was $ 21.35 billion up from the previous year of $ 19.32 billion(Sutherland, 2012).Both companies have been growing their revenue bases with different levels of advertisements and endorsements to boost their merchandise. The revenue for the years were growing rapidly for both companies and although great competitors, they performed better than the industry projection (Lorange and Contractor, 2002). Source:https://s1.q4cdn.com/806093406/files/doc_financials/2016/ar/index.html The return on capital invested increases in Nike albeit marginally on percentage(Torok and Cordon, 2002). In 2012, return on capital was at 22.2% while in last years perfomance the return on capital was at 29.7%. the diagram above shows nike investment in different years. This shows that the companies return on investment is very high and is improving due to increased revenues(Sutherland, 2012). In Adidas, earning per share is $2.76 dollars in 2016. The dividend yield for Adidas is 0.7%. On the other hand, the investment in Nikeis higher than its rival competitors Adidas although the two multinational have the highets return on investment in comparison with many multinationals. The net cash flows from investment activities in 2016 was a negative $ 675 million. The net cash flows fron financing activities in adidas was negative $ 617 million while the net cashflow from operating activities was a whooping $1.49 billion(Dunning, 2013). . the cash and cash equivalent at the beginning and at the end of the year are $1.51 B and $ 1.67 B dolars respectively. In Nike the net operating cash flow growth is 17.57%. the net operating cash flow sales is 10.63%. Source:https://s1.q4cdn.com/806093406/files/doc_financials/2016/ar/index.html In 2016 the earnings per share is $2.16, while in 2015 the compound annual growth rate is $1.85.The companies perfomance rate is $ 14%. The stock performance of both companies is extremely good. Conclusion Nike and Adidas are great competitors and rivals in sports and apparel industry. However, they all have great strategies in marketing and advertising of their products in order to increase their revenues and subsequent profits.The financial performance of both companies depends largely on the sales from their merchandise(Dunning, 2013).. Although Nike is leading in terms of profit levels, Adidas has cemented its position across Europe in every sports industry and only time will tell before it becomes the market leader. References Borowski, A. (2011).Adidas marketing strategy. Norderstedt: Grin Verlag. Corbett, A. (2004).Strategy. Hoboken, N.J.: Wiley. Dunning, J. (2013).Multinationals.New York: Routledge. Garcia, B. (2015).Out of the box. The rise of sneaker culture. New York: Rizzoli International. Gibson, C. (2012).Financial statement analysis. Mason, Ohio: South-Western. Kerin, R., Hartley, S. and Rudelius, W. (2009).Marketing. Boston, Mass. [u.a.]: McGraw-Hill Irwin. Lorange, P. and Contractor, F. (2002).Cooperative strategies and alliances in international business. [U.S.]: Pergamon. McLeish, E. (2011).Sports industry. New York: Rosen Central. Offner, A. (2007).Real world globalization. Cambridge, MA: Dollars Sense. Peng, Y., Chen, J. and Narain, S. (2007).Adidas. Singapore: Page One. Rothacher, A. (2005).Corporate cultures and global brands. Hackensack, N.J.: World Scientific. Shishoo, R. (2005).Textiles in sport. Boca Raton [u.a.]: CRC Press [u.a.]. Stearns, T. (2014).Introduction to entreprenuership. [Place of publication not identified]: Kendall Hunt. Strauss, R. and Woods, R. (2007).One well. Toronto: Kids Can Press. Sutherland, A. (2012).Nike. London: Wayland. Torok, R. and Cordon, P. (2002).Operational profitability. New York: Wiley.

Jonas Brothers Review free essay sample

The hottest pop group today is better than you think. Of course its the Jonas Brothers. Their soft-rock is everywhere with 3 albums as a group, the Jonas Brothers are out of this world! Their 3 albums are Its About Time, Jonas Brothers and A Little Bit Longer. Its About Time, which was released on August 8, 2006 (2005-2006) sold 50,000 copies on a limited release. The second album was called Jonas Brothers. It was released on August 7, 2007 (2007-2008) and was number 5 on Billboard Hot 200. The Jonas Brothers last and most recent album as a group is called A Little Bit longer. On this album was the most recent and most talked about song, Love Bug. was just recently released as a video on Disney channel. Love Bug adds a touch of back-in-the-day reality. The 3 brothers are dressed in tuxedos for some of the video. It is a different side from their rock-and-pop attire. We will write a custom essay sample on Jonas Brothers Review or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Jonas Brothers include a variety of tasteful sound. Joe and Nick both provide the lead vocals, but Nick also gives that soft sound like a birds song. Kevin does the sweltering guitar. Love Bug is so good that youll never forget it! The Jonas Brothers consist of 3 brothers. Paul Kevin Jonas Jr. (prefers Kevin), the eldest of the Jonas Brothers at 20, alters from curly to straight hair. He was born and raised in New Jersey on November 5, 1987. With his large noticed sideburns, he rocks out on guitar barely singing. Kevin is the classiest dresser of the group usually wearing loose pants and dress shoes that can be worn to a black-tie event. He goes out on stage looking more formal than rocker. Joseph Adam Jonas, or Joe, is described as the lead singer of the group. Joe was born in Casa Grande, Arizona on August 15 1989, but raised in New Jersey. He goes with straight hair and tight skinny jeans. Joe wears very casual, regular clothes such as regular T-shirts, jeans and sneakers, but rocker style. Nicholas Jerry Jonas (Nick) at 16 maintains a curly dark- haired status. He was born in Austin, Texas on September 16, 1992 also raised in New Jersey. He is the sensitive soft-tone singer and the youngest of the group. W ith Type 1 diabetes (diagnosed in November 16, 2005) he still knows how to rock out on stage.Nicks solo song A Little Bit Longer on the most recent album A Little Bit Longer talks about his diabetes. Their physical and vocal abilities only benefit them. The Jonas Brothers, being different than most bands when it comes to sound, are very modest, but distinctive. It is hard to compare them to just anybody without evidence and facts. To anyone who prefers delectable, clean-cut music as opposed to hard, crude music that makes you feel like your head has been banged against a wall, then go out and buy A Little Bit Longer. I would describe the Jonas Brothers as a younger version of Nsync if anyone. Nsync and the Jonas Brothers both use real life situations in their music. Things like break-ups and love stories are highly used in their writing. Nsync was used to writing deep, vibrant music that you can dance to and the Jonas Brothers style of music is very similar. Be sure to remember, if you like gentle, eccentric, high-class music over loud, head banging music, GO JONAS!

Five Guys Burgers

Company history and products offering The Five Guys Company was established in 1986 as a family-operated business in Arlington, Virginia. The initial focus of the company was to serve the best burgers around Washington, D.C. As the popularity of the company increased and business flourished, it expanded to other major cities in the United State and Canada.Advertising We will write a custom case study sample on Five Guys Burgers specifically for you for only $16.05 $11/page Learn More At the same time, Five Guys expanded their products portfolio and included other fast food meals. This was intended to cater for the differing needs of the growing number of customers as well as enhancing the competitive advantage. Due to extensive franchising that had begun in 2002, the company presently operates over 900 franchise outlets in the United States and Canada. Across all the Five Guys locations, there are five common product lines that appear on the menus namely : burgers, dogs, sandwiches, fries and drinks. Each of these product lines may carry a range of three to eight product varieties. The burger product line is the oldest line and the major focus of the company as it reflects the quality trademark that is sold across the American market. Products offered under the burger product line include hamburger, cheeseburger, bacon burger, bacon cheeseburger, little hamburger, littler cheeseburger, little bacon burger and little bacon cheeseburger (Five Guys, 2010). Within this product line, the cheeseburger is the most popular product and comprises of about 90% of the total burger sales. Reasons for buying from Five Guys For a very long time, Five Guys brand has been commended on their aptitude to avoid being recognized as a fast food restaurant and promising that the customers are getting quality products all the time, at any restaurant. The quality control that they preach is evident in their preparation procedures. Indeed, the aptitude of th e company is available in all parts of the United States, no matter where the customers are, with any product they would like. Customers cannot get the double patty usually known as the New Yorker with all toppings offered for free at McDonalds. Yet, they can have it their own way at any of the Five Guys locations stacked with mushrooms, fried onions and steak source if they like. In addition, there are over 250,000 ways in which a customer can order a burger at the company. Customers can trust the company that quality will be maintained and the orders delivered contain foods that are never frozen but cooled.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The cheeseburger which is the core product of the company has specific features and benefits that echo in the minds of many customers around United States. Indeed, the launching of the cheeseburger in Houston caused a major local buz z as eager consumers tried the burger, with the First Lady stating publicly that the brand was her preferred burger treat (GRM TX, Inc., 2009). The cheeseburger contains 100% fresh beef with no fillers or preservatives, providing the greatest health advantage to the consumers. The burger is served with as many free toppings as a customer would wish to have. It also comes in different sizes which range from 265 grams for cheeseburger to 317 grams for bacon cheeseburger. While the little cheeseburger is served with one patty, the regular one is served with two. The necessary nutrition elements such as calories, fat, cholesterol, sodium, fiber and protein are maintained at an acceptable level. On average, there are about 840 calories in a single burger serving which is quite normal, but the high fat and sodium content could be a health issue for the company and a market disadvantage in future. Quality control procedure As noted earlier, maintaining the best quality is the priority and focus of Five Guys. The company has always preached quality control. Their burns are toasted on a grill. Indeed, a burn toaster is quicker and the toasts produced are more even, although, it does not provide the caramelized taste. The beef used for their cheeseburgers is 80 percent lean, never put in a freezer and all burgers are handmade. The quality of the production process as well as the final products is observed in all locations. At each site, food preparation is exactly the same in order for the customers to get dependable, high quality meals. For instance, all of the bread used in all locations is made from a particular recipe and ordered from the same supplier. Other raw materials such as potatoes and lettuce are also bought from the same farms. In addition, all the staffs are required to go through the same training in regard to food preparation before any assignment is disbursed. Through these manufacturing activities, Five Guys has been able to powerfully control the qua lity of its products across all the 900 locations. In addition to that, quality control is ensured at the company through secret buyers who are sent by the management to all restaurants twice a week. These shoppers taste various products at different times noting down the extent to which the franchisees deviate from the rule.Advertising We will write a custom case study sample on Five Guys Burgers specifically for you for only $16.05 $11/page Learn More The brothers or founders also visit the locations frequently to ensure that quality is maintained. In case of severe cases regarding to poor quality and service, the franchisee may lose the contract. However, due to the strong brand name, all franchisees have maintained high quality standards which have led to good overall performance of the company. Analyzing the market share through a questionnaire Do you prefer Five Guys to other fast food restaurants? Why or Why not? According to you, is Five Guys t he most popular fast food restaurant for the Americans? Why? Given a 5-point scale where 5 stand for best and 1 for worst in that order, where would you place Five Guys in regard to performance? In regard to age, which group do you think is best represented by Five Guys’ customers? Do men visit the Five Guys restaurants more frequently than women? Why or Why not? Do you think that these customers are there on their first time, second time or on one of their frequent visits? What do you think is the most attractive aspect of the company? Do you think their functions and products reflect what they claim to be? The Five Guys cheeseburger is the most popular products offered by the company. Do you agree with the statement or not? Why? Why would you go for Five Guys cheeseburger instead of the McDonald or other fast food chain? Do you think the cheeseburger offered in the company has the health benefits sort by consumers? Where did you learn about the burger or when did you hear a bout the product? Do you think the communication channel used by the company is effective? If no, which one would you suggest to be appropriate? Why? In general, do you think the cheeseburger sale is currently performing at its best or can be improved? Marketing strategies In essence, the marketing strategies for Five Guys have not concentrated much on advertising. The company has invested in a comprehensive secret shoppers program. In this program, the restaurant staffs receive generous rewards by getting information from secret shoppers. In fact, the firm budgeted for $8 million investment in secret shoppers program in 2009 (York, 2009). This marketing on shoppers’ bonuses has been the major barrier to adopt conventional advertisements. However, Five Guys engage in some form of advertising. For instance, they have been identified to use five prints adverts, interactive adverts for their website and fan boards for guerilla marketing reasons. These kinds of marketing strateg ies are usually implemented in form of a marketing campaign. Sales trend Since 2002 when Five Guys entered the franchising business, their sales have grown tremendously. As more stores are opened in untapped markets, sales climb accordingly. In 2010, the company indicated the highest growth of 70.31% for its burger (Journalistic Inc., 2012). This was more than triple its closest competitor with 21% growth in sandwich sales. In 2011, the company sales rose by 34.7% according to a report by Techncomic, an industry consultant. Future sales are expected to increase as new restaurants are franchised and more product launches are implemented. Five Guys commercial analysis Most of the commercials created by Five Guys emphasize on the quality and uniqueness of their cheeseburger. In the commercial â€Å"Jeeves, I’m Hungry†, the concept of Five Guys is revealed. This commercial shows that price is not as important as the quality provided by the company. Five Guys cheeseburger i s for those consumers who seek to remain healthy and active. The commercial is targeted for young upcoming consumers who are vulnerable to poor health conditions. It tends to show to consumers that many burgers are just at their doorsteps and what is important is to identify which is Five Guys’ cheeseburger and ultimately make a healthy living. Unfortunately, the setting of the commercial appeals to only those who can afford the plush living. It fails to demonstrate the restaurant experience that is more relevant to the company’s franchising business. Consumers do not only need the quality products, but a good service to accompany and fulfill the quality aspect.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion The analysis of Five Guys indicates that the company has been performing better than other competitors, yet the cheeseburger as the core product shows some weaknesses concerning health effects. The firm should reduce fat and sodium content to meet the 30% limit for healthy consumption. Since this idea of poor health state is widespread, the change must be communicated through various media channels such as internet, print, radio and television to accommodate all potential consumers. This is justified by the fact that Five Guys is expanding and different consumers with different preferences are being targeted by individual franchisees. If the company shows commitment to healthy living, then the threat posed by organic food providers will be neutralized. References Five Guys. (2010). Five Guys burgers and fries. Web. Global Reality and Management TX, Inc. (2009). Five Guys Burger and Fries to open Katy, Texas location in global reality’s Westgate marketplace. Web. Jo urnalistic Inc. (2012). The top 50 brands in the nation ranked by sales. Web. York, E. B. (2009). Five Guys: an America’s hottest brands case study. AdvertisingAge. Web. This case study on Five Guys Burgers was written and submitted by user Angel G. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Purpose Of Man

â€Å"It’s 1997, I’m sitting in my room asking myself the question that will change my life. What is my purpose in life? At that time I was pretty sure that I was suppose to be a professional baseball player. But God had some different plans. That next morning I woke up to go to church camp. I was just recently saved and baptized so this Christian thing was a fairly new concept for me. I pretty much thought that that was all I had to do for the rest of my life and I could just go on living the way that I did. Well that week God changed my life. He showed me that I need to be a servant for him, I needed to obey him and trust that he will deliver me. So that He might be pleased and glorified.† In this essay will discuss what the purpose of man is. Man is to live for God in Holy Devotion and Service that God might be pleased and glorified. God tells us that Man must have a personal relationship with Him and have the right understanding about Him. Take Paul for example, Paul had one of the best relationships with God in the Bible. He was persecuted, beaten and hated against. Just because He knew and talked about God. In order to please God, Man must have faith. But what is faith? Faith is knowing that Jesus is always there and He will provide when in troubled times. Again take Paul, he was imprisoned and God gave the ability to over come that troubling time in his life. And he got blessed because of it. God is also delighted in those who know and understand His person and works. First off Man should not boast at his own works to delight God. A reason for this is Man can not get to heaven by his own works. Man can only get to heaven Jesus Christ who died on the cross for our sins that man might not parish but have every lasting life. But if man chooses to boast let it be on knowing the Lord. God also req uires us to do justly, fear God, and walk in all His ways. In Deuteronomy 6:10-25 tells us that Man should ha... Free Essays on Purpose Of Man Free Essays on Purpose Of Man â€Å"It’s 1997, I’m sitting in my room asking myself the question that will change my life. What is my purpose in life? At that time I was pretty sure that I was suppose to be a professional baseball player. But God had some different plans. That next morning I woke up to go to church camp. I was just recently saved and baptized so this Christian thing was a fairly new concept for me. I pretty much thought that that was all I had to do for the rest of my life and I could just go on living the way that I did. Well that week God changed my life. He showed me that I need to be a servant for him, I needed to obey him and trust that he will deliver me. So that He might be pleased and glorified.† In this essay will discuss what the purpose of man is. Man is to live for God in Holy Devotion and Service that God might be pleased and glorified. God tells us that Man must have a personal relationship with Him and have the right understanding about Him. Take Paul for example, Paul had one of the best relationships with God in the Bible. He was persecuted, beaten and hated against. Just because He knew and talked about God. In order to please God, Man must have faith. But what is faith? Faith is knowing that Jesus is always there and He will provide when in troubled times. Again take Paul, he was imprisoned and God gave the ability to over come that troubling time in his life. And he got blessed because of it. God is also delighted in those who know and understand His person and works. First off Man should not boast at his own works to delight God. A reason for this is Man can not get to heaven by his own works. Man can only get to heaven Jesus Christ who died on the cross for our sins that man might not parish but have every lasting life. But if man chooses to boast let it be on knowing the Lord. God also req uires us to do justly, fear God, and walk in all His ways. In Deuteronomy 6:10-25 tells us that Man should ha...

Atlantic Computer Pricing Strategy Essay Example | Topics and Well Written Essays - 500 words - 5

Atlantic Computer Pricing Strategy - Essay Example Jowers finds that pricing is significant where the market impact, profit results, or both, of price variations, is great, and where firms have considerable discretion over the prices charged. In many instances, pricing decisions are severely constrained and are sometimes relatively unimportant. Large purchasers of industrial goods, like Atlantic Computer, may specify prices at which they will buy, determine product specifications, and send specifications to suppliers for competitive bids. This, it will prevent the company from effective competition and can lead to decrease in sales. The alternative solutions are status-quo pricing, competition-based pricing, cost-plus pricing and value-in-use pricing. Analyzing these strategies, Jowers takes into account competitors reaction and market positioning of Atlantic Computer. He supposes that frother products price may not be a relevant factor. In some technical areas where products require much research and development and involve much uncertainty, a cost-plus scheme may be used. In other situations, sellers may be almost completely free to set prices, while in still others, they may only be able to decide whether or not to sell at a price. Thus, the proposed pricing strategies have a negative or neutral impact on PESA and its strategic position on the market. The main requirements for the product are minimal acquisition costs, minimal possession costs, and the possibility to process many information requests. Introduction of the PESA is a crucial step for Atlantic Computer to gain market share and attract more client s. The plan of action will involve analysis of sales force and their ability to introduce the PESA, customers purchasing power and analysis of the first sales. Buyers are concerned not only with price, in their purchases, but also with service, status, and image. Low price alone does not result in a transaction.