Five Guys Burgers

Company history and products offering The Five Guys Company was established in 1986 as a family-operated business in Arlington, Virginia. The initial focus of the company was to serve the best burgers around Washington, D.C. As the popularity of the company increased and business flourished, it expanded to other major cities in the United State and Canada.Advertising We will write a custom case study sample on Five Guys Burgers specifically for you for only $16.05 $11/page Learn More At the same time, Five Guys expanded their products portfolio and included other fast food meals. This was intended to cater for the differing needs of the growing number of customers as well as enhancing the competitive advantage. Due to extensive franchising that had begun in 2002, the company presently operates over 900 franchise outlets in the United States and Canada. Across all the Five Guys locations, there are five common product lines that appear on the menus namely : burgers, dogs, sandwiches, fries and drinks. Each of these product lines may carry a range of three to eight product varieties. The burger product line is the oldest line and the major focus of the company as it reflects the quality trademark that is sold across the American market. Products offered under the burger product line include hamburger, cheeseburger, bacon burger, bacon cheeseburger, little hamburger, littler cheeseburger, little bacon burger and little bacon cheeseburger (Five Guys, 2010). Within this product line, the cheeseburger is the most popular product and comprises of about 90% of the total burger sales. Reasons for buying from Five Guys For a very long time, Five Guys brand has been commended on their aptitude to avoid being recognized as a fast food restaurant and promising that the customers are getting quality products all the time, at any restaurant. The quality control that they preach is evident in their preparation procedures. Indeed, the aptitude of th e company is available in all parts of the United States, no matter where the customers are, with any product they would like. Customers cannot get the double patty usually known as the New Yorker with all toppings offered for free at McDonalds. Yet, they can have it their own way at any of the Five Guys locations stacked with mushrooms, fried onions and steak source if they like. In addition, there are over 250,000 ways in which a customer can order a burger at the company. Customers can trust the company that quality will be maintained and the orders delivered contain foods that are never frozen but cooled.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The cheeseburger which is the core product of the company has specific features and benefits that echo in the minds of many customers around United States. Indeed, the launching of the cheeseburger in Houston caused a major local buz z as eager consumers tried the burger, with the First Lady stating publicly that the brand was her preferred burger treat (GRM TX, Inc., 2009). The cheeseburger contains 100% fresh beef with no fillers or preservatives, providing the greatest health advantage to the consumers. The burger is served with as many free toppings as a customer would wish to have. It also comes in different sizes which range from 265 grams for cheeseburger to 317 grams for bacon cheeseburger. While the little cheeseburger is served with one patty, the regular one is served with two. The necessary nutrition elements such as calories, fat, cholesterol, sodium, fiber and protein are maintained at an acceptable level. On average, there are about 840 calories in a single burger serving which is quite normal, but the high fat and sodium content could be a health issue for the company and a market disadvantage in future. Quality control procedure As noted earlier, maintaining the best quality is the priority and focus of Five Guys. The company has always preached quality control. Their burns are toasted on a grill. Indeed, a burn toaster is quicker and the toasts produced are more even, although, it does not provide the caramelized taste. The beef used for their cheeseburgers is 80 percent lean, never put in a freezer and all burgers are handmade. The quality of the production process as well as the final products is observed in all locations. At each site, food preparation is exactly the same in order for the customers to get dependable, high quality meals. For instance, all of the bread used in all locations is made from a particular recipe and ordered from the same supplier. Other raw materials such as potatoes and lettuce are also bought from the same farms. In addition, all the staffs are required to go through the same training in regard to food preparation before any assignment is disbursed. Through these manufacturing activities, Five Guys has been able to powerfully control the qua lity of its products across all the 900 locations. In addition to that, quality control is ensured at the company through secret buyers who are sent by the management to all restaurants twice a week. These shoppers taste various products at different times noting down the extent to which the franchisees deviate from the rule.Advertising We will write a custom case study sample on Five Guys Burgers specifically for you for only $16.05 $11/page Learn More The brothers or founders also visit the locations frequently to ensure that quality is maintained. In case of severe cases regarding to poor quality and service, the franchisee may lose the contract. However, due to the strong brand name, all franchisees have maintained high quality standards which have led to good overall performance of the company. Analyzing the market share through a questionnaire Do you prefer Five Guys to other fast food restaurants? Why or Why not? According to you, is Five Guys t he most popular fast food restaurant for the Americans? Why? Given a 5-point scale where 5 stand for best and 1 for worst in that order, where would you place Five Guys in regard to performance? In regard to age, which group do you think is best represented by Five Guys’ customers? Do men visit the Five Guys restaurants more frequently than women? Why or Why not? Do you think that these customers are there on their first time, second time or on one of their frequent visits? What do you think is the most attractive aspect of the company? Do you think their functions and products reflect what they claim to be? The Five Guys cheeseburger is the most popular products offered by the company. Do you agree with the statement or not? Why? Why would you go for Five Guys cheeseburger instead of the McDonald or other fast food chain? Do you think the cheeseburger offered in the company has the health benefits sort by consumers? Where did you learn about the burger or when did you hear a bout the product? Do you think the communication channel used by the company is effective? If no, which one would you suggest to be appropriate? Why? In general, do you think the cheeseburger sale is currently performing at its best or can be improved? Marketing strategies In essence, the marketing strategies for Five Guys have not concentrated much on advertising. The company has invested in a comprehensive secret shoppers program. In this program, the restaurant staffs receive generous rewards by getting information from secret shoppers. In fact, the firm budgeted for $8 million investment in secret shoppers program in 2009 (York, 2009). This marketing on shoppers’ bonuses has been the major barrier to adopt conventional advertisements. However, Five Guys engage in some form of advertising. For instance, they have been identified to use five prints adverts, interactive adverts for their website and fan boards for guerilla marketing reasons. These kinds of marketing strateg ies are usually implemented in form of a marketing campaign. Sales trend Since 2002 when Five Guys entered the franchising business, their sales have grown tremendously. As more stores are opened in untapped markets, sales climb accordingly. In 2010, the company indicated the highest growth of 70.31% for its burger (Journalistic Inc., 2012). This was more than triple its closest competitor with 21% growth in sandwich sales. In 2011, the company sales rose by 34.7% according to a report by Techncomic, an industry consultant. Future sales are expected to increase as new restaurants are franchised and more product launches are implemented. Five Guys commercial analysis Most of the commercials created by Five Guys emphasize on the quality and uniqueness of their cheeseburger. In the commercial â€Å"Jeeves, I’m Hungry†, the concept of Five Guys is revealed. This commercial shows that price is not as important as the quality provided by the company. Five Guys cheeseburger i s for those consumers who seek to remain healthy and active. The commercial is targeted for young upcoming consumers who are vulnerable to poor health conditions. It tends to show to consumers that many burgers are just at their doorsteps and what is important is to identify which is Five Guys’ cheeseburger and ultimately make a healthy living. Unfortunately, the setting of the commercial appeals to only those who can afford the plush living. It fails to demonstrate the restaurant experience that is more relevant to the company’s franchising business. Consumers do not only need the quality products, but a good service to accompany and fulfill the quality aspect.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion The analysis of Five Guys indicates that the company has been performing better than other competitors, yet the cheeseburger as the core product shows some weaknesses concerning health effects. The firm should reduce fat and sodium content to meet the 30% limit for healthy consumption. Since this idea of poor health state is widespread, the change must be communicated through various media channels such as internet, print, radio and television to accommodate all potential consumers. This is justified by the fact that Five Guys is expanding and different consumers with different preferences are being targeted by individual franchisees. If the company shows commitment to healthy living, then the threat posed by organic food providers will be neutralized. References Five Guys. (2010). Five Guys burgers and fries. Web. Global Reality and Management TX, Inc. (2009). Five Guys Burger and Fries to open Katy, Texas location in global reality’s Westgate marketplace. Web. Jo urnalistic Inc. (2012). The top 50 brands in the nation ranked by sales. Web. York, E. B. (2009). Five Guys: an America’s hottest brands case study. AdvertisingAge. Web. This case study on Five Guys Burgers was written and submitted by user Angel G. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Purpose Of Man

â€Å"It’s 1997, I’m sitting in my room asking myself the question that will change my life. What is my purpose in life? At that time I was pretty sure that I was suppose to be a professional baseball player. But God had some different plans. That next morning I woke up to go to church camp. I was just recently saved and baptized so this Christian thing was a fairly new concept for me. I pretty much thought that that was all I had to do for the rest of my life and I could just go on living the way that I did. Well that week God changed my life. He showed me that I need to be a servant for him, I needed to obey him and trust that he will deliver me. So that He might be pleased and glorified.† In this essay will discuss what the purpose of man is. Man is to live for God in Holy Devotion and Service that God might be pleased and glorified. God tells us that Man must have a personal relationship with Him and have the right understanding about Him. Take Paul for example, Paul had one of the best relationships with God in the Bible. He was persecuted, beaten and hated against. Just because He knew and talked about God. In order to please God, Man must have faith. But what is faith? Faith is knowing that Jesus is always there and He will provide when in troubled times. Again take Paul, he was imprisoned and God gave the ability to over come that troubling time in his life. And he got blessed because of it. God is also delighted in those who know and understand His person and works. First off Man should not boast at his own works to delight God. A reason for this is Man can not get to heaven by his own works. Man can only get to heaven Jesus Christ who died on the cross for our sins that man might not parish but have every lasting life. But if man chooses to boast let it be on knowing the Lord. God also req uires us to do justly, fear God, and walk in all His ways. In Deuteronomy 6:10-25 tells us that Man should ha... Free Essays on Purpose Of Man Free Essays on Purpose Of Man â€Å"It’s 1997, I’m sitting in my room asking myself the question that will change my life. What is my purpose in life? At that time I was pretty sure that I was suppose to be a professional baseball player. But God had some different plans. That next morning I woke up to go to church camp. I was just recently saved and baptized so this Christian thing was a fairly new concept for me. I pretty much thought that that was all I had to do for the rest of my life and I could just go on living the way that I did. Well that week God changed my life. He showed me that I need to be a servant for him, I needed to obey him and trust that he will deliver me. So that He might be pleased and glorified.† In this essay will discuss what the purpose of man is. Man is to live for God in Holy Devotion and Service that God might be pleased and glorified. God tells us that Man must have a personal relationship with Him and have the right understanding about Him. Take Paul for example, Paul had one of the best relationships with God in the Bible. He was persecuted, beaten and hated against. Just because He knew and talked about God. In order to please God, Man must have faith. But what is faith? Faith is knowing that Jesus is always there and He will provide when in troubled times. Again take Paul, he was imprisoned and God gave the ability to over come that troubling time in his life. And he got blessed because of it. God is also delighted in those who know and understand His person and works. First off Man should not boast at his own works to delight God. A reason for this is Man can not get to heaven by his own works. Man can only get to heaven Jesus Christ who died on the cross for our sins that man might not parish but have every lasting life. But if man chooses to boast let it be on knowing the Lord. God also req uires us to do justly, fear God, and walk in all His ways. In Deuteronomy 6:10-25 tells us that Man should ha...

Atlantic Computer Pricing Strategy Essay Example | Topics and Well Written Essays - 500 words - 5

Atlantic Computer Pricing Strategy - Essay Example Jowers finds that pricing is significant where the market impact, profit results, or both, of price variations, is great, and where firms have considerable discretion over the prices charged. In many instances, pricing decisions are severely constrained and are sometimes relatively unimportant. Large purchasers of industrial goods, like Atlantic Computer, may specify prices at which they will buy, determine product specifications, and send specifications to suppliers for competitive bids. This, it will prevent the company from effective competition and can lead to decrease in sales. The alternative solutions are status-quo pricing, competition-based pricing, cost-plus pricing and value-in-use pricing. Analyzing these strategies, Jowers takes into account competitors reaction and market positioning of Atlantic Computer. He supposes that frother products price may not be a relevant factor. In some technical areas where products require much research and development and involve much uncertainty, a cost-plus scheme may be used. In other situations, sellers may be almost completely free to set prices, while in still others, they may only be able to decide whether or not to sell at a price. Thus, the proposed pricing strategies have a negative or neutral impact on PESA and its strategic position on the market. The main requirements for the product are minimal acquisition costs, minimal possession costs, and the possibility to process many information requests. Introduction of the PESA is a crucial step for Atlantic Computer to gain market share and attract more client s. The plan of action will involve analysis of sales force and their ability to introduce the PESA, customers purchasing power and analysis of the first sales. Buyers are concerned not only with price, in their purchases, but also with service, status, and image. Low price alone does not result in a transaction.